{"id":96594,"date":"2024-07-02T10:38:25","date_gmt":"2024-07-02T07:38:25","guid":{"rendered":"https:\/\/banknews.gr\/?p=96594"},"modified":"2024-07-02T10:38:25","modified_gmt":"2024-07-02T07:38:25","slug":"mckinsey-%ce%b7-%cf%80%cf%81%cf%8c%ce%ba%ce%bb%ce%b7%cf%83%ce%b7-%cf%84%ce%b7%cf%82-%cf%84%ce%b5%cf%87%ce%bd%ce%b7%cf%84%ce%ae%cf%82-%ce%bd%ce%bf%ce%b7%ce%bc%ce%bf%cf%83%cf%8d%ce%bd%ce%b7%cf%82","status":"publish","type":"post","link":"https:\/\/banknews.gr\/?p=96594","title":{"rendered":"McKinsey: \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2"},"content":{"rendered":"<p>\u0391\u03bd \u03c4\u03bf 2023 \u03b8\u03b5\u03c9\u03c1\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b7 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ac \u03c0\u03bf\u03c5 \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03ad\u03b3\u03b9\u03bd\u03b5 \u03b3\u03bd\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03bf \u03b5\u03c5\u03c1\u03cd \u03ba\u03bf\u03b9\u03bd\u03cc, \u03c4\u03bf 2024 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bf\u03c1\u03cc\u03c3\u03b7\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03ae \u03c4\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd. \u03a4\u03bf \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9, \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03ac\u03bb\u03bb\u03c9\u03bd, \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u00abState of AI in early 2024: Gen AI adoption spikes and starts to generate value\u00bb \u03c4\u03b7\u03c2 Quantum Black AI, by McKinsey.<\/p>\n<p>\u0395\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ac, \u03c3\u03b5 \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03bc\u03cc\u03bb\u03b9\u03c2 10 \u03bc\u03b7\u03bd\u03ce\u03bd, \u03b7 \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 (gen \u0391\u0399) \u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 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\/>\n\u03a3\u03c4\u03bf \u03c4\u03b1\u03be\u03af\u03b4\u03b9 \u03b1\u03c5\u03c4\u03cc \u03bf\u03b9 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03ba\u03cc\u03bc\u03b1 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ae \u03b1\u03c0\u03cc\u03c3\u03c4\u03b1\u03c3\u03b7 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03bd\u03cd\u03c3\u03bf\u03c5\u03bd, \u03c0\u03b1\u03c1\u03ac \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03cc\u03bb\u03bf\u03b3\u03b7 \u03c0\u03c1\u03cc\u03bf\u03b4\u03bf \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03ac\u03bd\u03b5\u03b9. \u038c\u03c0\u03c9\u03c2 \u03b5\u03c0\u03b5\u03c3\u03ae\u03bc\u03b1\u03bd\u03b1\u03bd \u03b5\u03c7\u03b8\u03ad\u03c2, \u03c3\u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03ba\u03b4\u03ae\u03bb\u03c9\u03c3\u03b7\u03c2, \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u03c4\u03b7\u03c2 McKinsey, \u03b7 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b9\u03bf \u03c0\u03af\u03c3\u03c9 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03c9\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7\u03bd \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2, \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03bf\u03bc\u03af\u03c3\u03b5\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7 \u03b5\u03ba\u03bc\u03b5\u03c4\u03b1\u03bb\u03bb\u03b5\u03c5\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c4\u03bf \u03c5\u03c8\u03b7\u03bb\u03cc \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c4\u03b1\u03bb\u03ad\u03bd\u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2.<\/p>\n<p>\u038c\u03c0\u03c9\u03c2 \u03b1\u03bd\u03ad\u03c6\u03b5\u03c1\u03b5 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03bf \u03a7\u03c1\u03b9\u03c3\u03c4\u03cc\u03c6\u03bf\u03c1\u03bf\u03c2 \u0391\u03bd\u03b1\u03b3\u03bd\u03c9\u03c3\u03c4\u03cc\u03c0\u03bf\u03c5\u03bb\u03bf\u03c2 partner \u03c4\u03b7\u03c2 McKinsey \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03ba\u03b5\u03c6\u03b1\u03bb\u03ae\u03c2 \u03c4\u03b7\u03c2 Quantum Black, \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03c4\u03bc\u03ae\u03bc\u03b1 \u03c4\u03b7\u03c2 McKinsey \u03b3\u03b9\u03b1 \u03c4\u03bf AI, \u00a0\u00ab\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd 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\u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd gen \u0391\u0399 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b1\u03ba\u03cc\u03c1\u03c5\u03c6\u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7, \u03c3\u03b5 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf.<\/p>\n<p><strong>\u0397 \u03b4\u03b9\u03b5\u03af\u03c3\u03b4\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 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\u03c5\u03c3\u03c4\u03b5\u03c1\u03b5\u03af \u03ba\u03b1\u03c4\u03ac \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 50% \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf, \u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03b5\u03be\u03b1\u03c1\u03c4\u03ae\u03c4\u03c9\u03c2 \u03bc\u03b5\u03b3\u03ad\u03b8\u03bf\u03c5\u03c2. \u0395\u03bd\u03c4\u03bf\u03cd\u03c4\u03bf\u03b9\u03c2, \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03c9\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03b4\u03b9\u03c0\u03bb\u03b1\u03c3\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf 2021 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf 2023.<\/p>\n<p>\u03a3\u03b5 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf, \u03c4\u03bf 72% \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03c5\u03b9\u03bf\u03b8\u03b5\u03c4\u03bf\u03cd\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b5\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2, \u03b1\u03bd\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ad\u03be\u03b9 \u03b5\u03c4\u03ce\u03bd \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03ad\u03c4\u03bf\u03b9\u03c9\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ce\u03bd \u03b5\u03af\u03c7\u03b5 \u03bc\u03b5\u03af\u03bd\u03b5\u03b9 \u03b1\u03bc\u03b5\u03c4\u03ac\u03b2\u03bb\u03b7\u03c4\u03b7, \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03c3\u03c4\u03bf 50%. \u0397 \u03c0\u03bb\u03b5\u03b9\u03bf\u03c8\u03b7\u03c6\u03af\u03b1 \u03c4\u03c9\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7 \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03bd\u03b1 \u03ba\u03b1\u03bb\u03c5\u03c6\u03b8\u03bf\u03cd\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b5\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03bf\u03cd\u03c2 \u03c4\u03bf\u03bc\u03b5\u03af\u03c2, \u03bc\u03b5 \u03c0\u03b9\u03bf \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03c2 \u03c4\u03bf marketing, \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03bf \u0399\u03a4.<\/p>\n<p>\u03a3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03ae \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7 (gen \u0391\u0399) \u03b4\u03b9\u03b5\u03b9\u03c3\u03b4\u03cd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b9\u03b4\u03af\u03c9\u03bd \u03c4\u03c9\u03bd \u03c3\u03c4\u03b5\u03bb\u03b5\u03c7\u03ce\u03bd, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03bf\u03cd\u03bd\u03c4\u03b1\u03bd \u00a0\u03c3\u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf \u03b2\u03b1\u03b8\u03bc\u03cc \u03bc\u03b5 \u03c0\u03b1\u03bb\u03b1\u03b9\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ad\u03c2 \u03a4\u039d. \u03a3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1, \u03c4\u03bf 56% \u03c4\u03c9\u03bd \u03b4\u03b9\u03bf\u03b9\u03ba\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03b5\u03bb\u03b5\u03c7\u03ce\u03bd (CxOs) \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c3\u03c5\u03c7\u03bd\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 (gen \u0391\u0399) \u03b5\u03bd\u03c4\u03cc\u03c2 \u03ae\/\u03ba\u03b1\u03b9 \u03b5\u03ba\u03c4\u03cc\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03b1\u03ba\u03bf\u03cd \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2.<\/p>\n<p>\u0395\u03bd\u03c4\u03bf\u03cd\u03c4\u03bf\u03b9\u03c2, \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03b7\u03bc\u03b5\u03b9\u03c9\u03b8\u03b5\u03af \u03c0\u03c9\u03c2 \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c3\u03c4\u03b5\u03bb\u03b5\u03c7\u03ce\u03bd \u03bc\u03b5\u03c3\u03b1\u03af\u03b1\u03c2 \u03ae \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03b2\u03b1\u03b8\u03bc\u03af\u03b4\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03bf\u03af \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03b5\u03bd\u03c4\u03cc\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03b1\u03ba\u03bf\u03cd \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf 32% \u03c3\u03c4\u03b7\u03bd \u0395\u03c5\u03c1\u03ce\u03c0\u03b7, \u03ad\u03bd\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03ac \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03bb\u03b1\u03bd\u03ae\u03c4\u03b7, \u03bc\u03b5 \u03c4\u03b7\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03be\u03bf\u03b9\u03ba\u03b5\u03af\u03c9\u03c3\u03b7 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u039a\u03af\u03bd\u03b1, \u03cc\u03c0\u03bf\u03c5 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b1\u03bd\u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf 46%.<\/p>\n<p>\u039f\u03b9 \u03c4\u03bf\u03bc\u03b5\u03af\u03c2 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03bf\u03c0\u03bf\u03af\u03bf\u03c5\u03c2 \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03b5\u03bd\u03c4\u03cc\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03b1\u03ba\u03bf\u03cd \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b4\u03b9\u03b5\u03af\u03c3\u03b4\u03c5\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c4\u03b7\u03bb\u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b5\u03c2, \u03bf \u03c7\u03ce\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2, \u03ba\u03b1\u03b9 \u03bf \u03ba\u03bb\u03ac\u03b4\u03bf\u03c2 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd.<br \/>\n\u03a3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2, \u03b7 \u03c3\u03c5\u03c7\u03bd\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 (gen \u0391\u0399) \u03c3\u03c4\u03bf \u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03b1\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03ad\u03c7\u03b5\u03b9 \u03b1\u03c5\u03be\u03b7\u03b8\u03b5\u03af \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf 2023:<br \/>\n\u039c\u03ad\u03c3\u03b1 \u03ba\u03b1\u03b9 \u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b5\u03c2: 45% (\u03b1\u03c0\u03cc 21%)<br \/>\n\u03a4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1: 54% (\u03b1\u03c0\u03cc 39%)<br \/>\n\u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bd\u03bf\u03bc\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03b5\u03c5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2: 57% (\u03b1\u03c0\u03cc 23%)<br \/>\n\u0395\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1: 35% (\u03b1\u03c0\u03cc 11%)<br \/>\n\u03a0\u03c1\u03bf\u03b7\u03b3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b5\u03c2: 27% (\u03b1\u03c0\u03cc 20%)<br \/>\n\u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ac \u03b1\u03b3\u03b1\u03b8\u03ac \u03ba\u03b1\u03b9 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae: 33% (\u03b1\u03c0\u03cc 18%)<br \/>\n\u03a7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2: 26% (\u03b1\u03c0\u03cc 24%)<br \/>\n\u03a5\u03b3\u03b5\u03af\u03b1: 31% (\u03b1\u03c0\u03cc 16%)<\/p>\n<p>\u0397 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03ae \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7 (gen \u0391\u0399) \u03ad\u03c7\u03b5\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03ba\u03b1\u03b8\u03b9\u03b5\u03c1\u03c9\u03b8\u03b5\u03af \u03c9\u03c2 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03bf\u03c6\u03ad\u03bb\u03b7. \u0391\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7 \u03c4\u03b7\u03c2, \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03c4\u03bf 33% \u03c4\u03c9\u03bd \u03b5\u03c1\u03c9\u03c4\u03b7\u03b8\u03ad\u03bd\u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03c0\u03c1\u03bf\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd \u03c4\u03bf 5% \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03bf\u03cd \u03c0\u03bf\u03c5 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03bf\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc, \u03c3\u03c4\u03b7\u03bd \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b5\u03cd\u03c1\u03c5\u03bd\u03c3\u03b7 \u03c4\u03c9\u03bd \u03bb\u03cd\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 (gen \u0391\u0399). \u03a4\u03bf \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03c9\u03bd \u03b5\u03c1\u03c9\u03c4\u03b7\u03b8\u03ad\u03bd\u03c4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c3\u03ba\u03bf\u03c0\u03b5\u03cd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03bf\u03c5\u03bd \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1 \u03c3\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u00ab\u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ae\u03c2\u00bb \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03b1\u03bd\u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf 39%, \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 McKinsey \u03c0\u03c9\u03c2 \u03bf\u03b9 \u03c0\u03b1\u03bb\u03b1\u03b9\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ad\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03ba\u03cd\u03c1\u03b9\u03bf \u03c0\u03c5\u03bb\u03ce\u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03b1\u03be\u03af\u03b1\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2. \u03a3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7, \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03b1 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b5\u03b9\u03ba\u03c4\u03ce\u03bd \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03ae\u03c2 \u03a4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u039d\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 (gen \u0391\u0399), \u03b7 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c4\u03c1\u03b9\u03b5\u03c4\u03af\u03b1 \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b5\u03af \u03b1\u03c0\u03cc \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03c9\u03bd \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03bc\u03ad\u03b1 \u03b1\u03c5\u03c4\u03cc\u03bd.<\/p>\n<p><strong>\u039f\u03b9 \u03c4\u03bf\u03bc\u03b5\u03af\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b8\u03b5\u03c4\u03b9\u03ba\u03cc \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf<\/strong><\/p>\n<p>\u039f\u03b9 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03c4\u03bf\u03bc\u03b5\u03af\u03c2 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03bf\u03c0\u03bf\u03af\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b8\u03b5\u03c4\u03b9\u03ba\u03cc \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03b7 \u03b4\u03b9\u03b5\u03af\u03c3\u03b4\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03af \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ba\u03ce\u03bd \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd, \u03c4\u03b7\u03c2 \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7\u03c2, \u03c4\u03c9\u03bd \u03c4\u03b7\u03bb\u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ce\u03bd, \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03ce\u03bd \u03c5\u03b3\u03b5\u03af\u03b1\u03c2, \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 \u03c4\u03c1\u03b1\u03c0\u03b5\u03b6\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03b9 \u03b1\u03c3\u03c6\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd 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\u03b1\u03c0\u03cc \u03c4\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b5\u03bb\u03bb\u03b5\u03af\u03bc\u03bc\u03b1\u03c4\u03b1 \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac\u03c1\u03c4\u03b9\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0391\u03bd \u03c4\u03bf 2023 \u03b8\u03b5\u03c9\u03c1\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b7 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ac \u03c0\u03bf\u03c5 \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03ad\u03b3\u03b9\u03bd\u03b5 \u03b3\u03bd\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03bf \u03b5\u03c5\u03c1\u03cd \u03ba\u03bf\u03b9\u03bd\u03cc, \u03c4\u03bf 2024 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bf\u03c1\u03cc\u03c3\u03b7\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03ae \u03c4\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd. \u03a4\u03bf \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9, \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03ac\u03bb\u03bb\u03c9\u03bd, \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u00abState of AI in early 2024: Gen AI adoption spikes and starts to generate 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