{"id":111100,"date":"2025-01-10T11:04:31","date_gmt":"2025-01-10T09:04:31","guid":{"rendered":"https:\/\/banknews.gr\/?p=111100"},"modified":"2025-01-10T11:04:31","modified_gmt":"2025-01-10T09:04:31","slug":"%ce%b9%ce%b5%ce%bb%ce%ba%ce%b1-%ce%bf%cf%81%ce%b9%ce%b1%ce%ba%ce%ae-%ce%b1%cf%8d%ce%be%ce%b7%cf%83%ce%b7-%cf%83%cf%84%ce%b9%cf%82-%cf%80%cf%89%ce%bb%ce%ae%cf%83%ce%b5%ce%b9%cf%82-%cf%84%ce%bf-%ce%b1","status":"publish","type":"post","link":"https:\/\/banknews.gr\/?p=111100","title":{"rendered":"\u0399\u0395\u039b\u039a\u0391: \u039f\u03c1\u03b9\u03b1\u03ba\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf \u03b1&#8217; \u03b5\u03be\u03ac\u03bc\u03b7\u03bd\u03bf \u03c4\u03bf\u03c5 2025 \u00ab\u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd\u00bb \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u03c4\u03c9\u03bd \u03c3\u03bf\u03cd\u03c0\u03b5\u03c1 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(\u03c4\u03b1\u03c7\u03c5\u03ba\u03af\u03bd\u03b7\u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ce\u03bd \u03b1\u03b3\u03b1\u03b8\u03ce\u03bd) \u03c4\u03bf\u03c5 \u0399\u0395\u039b\u039a\u0391.<\/p>\n<p>\u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b4\u03b9\u03b5\u03be\u03ae\u03c7\u03b8\u03b7 \u03c4\u03bf\u03bd \u039d\u03bf\u03ad\u03bc\u03b2\u03c1\u03b9\u03bf-\u0394\u03b5\u03ba\u03ad\u03bc\u03b2\u03c1\u03b9\u03bf 2024 \u03bc\u03b5 \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03bf\u03c5 \u03b5\u03c1\u03c9\u03c4\u03b7\u03bc\u03b1\u03c4\u03bf\u03bb\u03bf\u03b3\u03af\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03af\u03b3\u03bc\u03b1 150 \u03b1\u03bd\u03ce\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ce\u03c4\u03b1\u03c4\u03b1 \u03a3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd (\u039b\u03b9\u03b1\u03bd\u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf-\u0391\u03bb\u03c5\u03c3\u03af\u03b4\u03b5\u03c2 \u03c3\u03bf\u03cd\u03c0\u03b5\u03c1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4 \u03ba\u03b1\u03b9 \u03a0\u03c1\u03bf\u03bc\u03b7\u03b8\u03b5\u03c5\u03c4\u03ad\u03c2 FMCG) \u03b1\u03c0\u03cc \u03c4\u03b7 \u0393\u03b5\u03bd\u03b9\u03ba\u03ae \u0394\u03b9\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1 Marketing, \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd. \u0391\u03b3\u03bf\u03c1\u03ce\u03bd, \u039f\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ce\u03bd, \u03a0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ba\u03ae \u03ba\u03bb\u03c0. \u03a4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b5\u03be\u03ac\u03bc\u03b7\u03bd\u03bf 2025 \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03c3\u03c5\u03bd\u03bf\u03c8\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5:<\/p>\n<p>&#8211; \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03be\u03af\u03b1\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b5\u03be\u03ac\u03bc\u03b7\u03bd\u03bf \u03c4\u03bf\u03c5 2025 (+0,8%) \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf \u03c4\u03bf\u03c5 2024<\/p>\n<p>&#8211; \u03a3\u03c4\u03b1\u03b8\u03b5\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03cc\u03b3\u03ba\u03bf\u03c5 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b5\u03be\u03ac\u03bc\u03b7\u03bd\u03bf \u03c4\u03bf\u03c5 2025 (+0,1%) \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf \u03c4\u03bf\u03c5 2024<\/p>\n<p>&#8211; \u0394\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf\u03c5 \u03c4\u03bf\u03c5 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03bf\u03cd \u03ba\u03bb\u03af\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c3\u03b5 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ac \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b5 \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc<\/p>\n<p>&#8211; \u03a3\u03c4\u03b1\u03b8\u03b5\u03c1\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2.<\/p>\n<p><strong>\u0394\u03b9\u03b1\u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd (2016-2024)\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.moneyreview.gr\/wp-content\/uploads\/2025\/01\/Screenshot_2025-01-10_102217.png?1736497354790\" alt=\"\u039b\u03b9\u03b1\u03bd\u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd: \u039f\u03b9 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5-1\" width=\"662\" height=\"343\" data-src=\"https:\/\/www.moneyreview.gr\/wp-content\/uploads\/2025\/01\/Screenshot_2025-01-10_102217.png?1736497354790\" \/><\/p>\n<p>\u03a3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5, \u03c3\u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bb\u03b5\u03b9\u03bf\u03c8\u03b7\u03c6\u03b9\u03ba\u03cc \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b5\u03c1\u03c9\u03c4\u03b7\u03b8\u03ad\u03bd\u03c4\u03c9\u03bd 48% \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03be\u03af\u03b1 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5 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\u03c3\u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b5\u03be\u03ac\u03bc\u03b7\u03bd\u03bf \u03c4\u03bf\u03c5 2025 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03b5\u03be\u03ac\u03bc\u03b7\u03bd\u03bf \u03c4\u03bf\u03c5 2024. \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03c4\u03b1 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u03b5\u03ba\u03c4\u03b9\u03bc\u03bf\u03cd\u03bd \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03cc\u03b3\u03ba\u03bf\u03c5 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd (+0,1%) \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b7 \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf \u03c4\u03bf\u03c5 2024. \u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac 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